Keeping the ball in play

We tested the name of the official ball for EURO 2016 for a global sports brand. With a worldwide audience, this name had to be tested in 37 countries, for direct meaning, possible connotations and indirect cultural references.

The tournament would be broadcast to hundreds-of-millions of people. No chances could be taken with the name of the ball or it could have damaged credibility on a massive scale.

No matter what size your business or brand, we have you covered. From a simple dual language product to worldwide distribution, easybrandcheck can ensure your brand works – anywhere.

Enjoying the read? Why not subscribe for more great articles…
Share on: