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Glocal Anaesthetic (or Making Sure Global Brand Communication Isn’t a Pain)
We’re taking a quick look at how brands succeed, and fail, to enter new markets, with a little…
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Keeping the ball in play
We tested the name of the official ball for EURO 2016 for a global sports brand. 2 min…
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Mobile in Strange Places
We assisted a large telecom operator with screening names in various French speaking countries. 2 min read.
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Making sound choices
Our client requested phonetic translations of a list of brand names in various languages in non-latin scripts. 2 min read.
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