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In depth looks at linguistic screening, brand fails, winning strategies, ideas or emerging trends in brand screening.

Glocal Anaesthetic (or Making Sure Global Brand Communication Isn’t a Pain)

We’re taking a quick look at how brands succeed, and fail, to enter new markets, with a little humour to keep you going! Estimated 12min Read.

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Glocal Anaesthetic (or Making Sure Global Brand Communication Isn’t a Pain)

We’re taking a quick look at how brands succeed, and fail, to enter new markets, with a little…

FULL ARTICLE
Keeping the ball in play

We tested the name of the official ball for EURO 2016 for a global sports brand. 2 min…

FULL ARTICLE
Mobile in Strange Places

We assisted a large telecom operator with screening names in various French speaking countries. 2 min read.

FULL ARTICLE
Making sound choices

Our client requested phonetic translations of a list of brand names in various languages in non-latin scripts. 2 min read.

FULL ARTICLE

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