Glocal Anaesthetic (or Making Sure Global Brand Communication Isn’t a Pain)
We’re taking a quick look at how brands succeed, and fail, to enter new markets, with a little…
Keeping the ball in play
We tested the name of the official ball for EURO 2016 for a global sports brand. 2 min…
Mobile in Strange Places
We assisted a large telecom operator with screening names in various French speaking countries. 2 min read.
Making sound choices
Our client requested phonetic translations of a list of brand names in various languages in non-latin scripts. 2 min read.